As a small business owner, sole trader, or start-up, you are likely operating on a limited budget. Yet ensuring that you and your business are visible online to the people who need your products or services (and whose custom you need to grow and thrive) is imperative.
So how do you make it work – improving your online visibility within your budget constraints?
Continue reading “Affordable Web Design and Economical SEO to Suit Your Small Business Budget”
The internet relies on links & linking – they are the foundation of how the entire World Wide Web works. They connect pages and facilitate navigation.
Our last article addressed the role and importance of internal links for SEO. As important as these are, they are not the whole story – and another essential aspect of any comprehensive, effective SEO strategy is the use of external links.
Continue reading “SEO Tactics – External Linking – Some Basics”
We’ve previously discussed the importance of content for any SEO strategy. Whether through your landing pages, your blog, or your social media for SEO, an intrinsic part of ensuring your content delivers for you is implementing the right approach to internal linking.
Continue reading “SEO Tactics – The Basics of Internal Linking”
The online landscape is full of competition. Today, every website owner struggles to increase conversions, but not many succeed.
If you are in the same boat, you can learn to enhance the visual experience for your website visitors. You might have a fantastic web design with a complementing theme and amazing colours. But that is not enough.
When people are willing to spend money on something, they need reliability and assurance. You can earn both of these through using high-quality, relevant images.
Continue reading “How to Boost Your Website Conversions with Images”
Effective SEO strategies are vital for all types of websites, whether you are growing your blog or wanting to increase sales in your e-commerce store. However, among the different digital marketing techniques, SEO is known to be one of the most difficult forms to execute well.
SEO marketing requires essential steps to be taken and these requirements, when followed, will pay off. Google and many other search engines have rules that will help provide the best quality search results to their users. That’s why businesses need to create outstanding content for consumers and also meet the standards of search engines.
Continue reading “SEO Strategies to Increase E-commerce Sales”