The Importance of Good Content & SEO

We have many clients come to us who want to be on page one after a website is launched. When I review the site, I see a great looking site, lots of great images, really good navigation, but no significant written content … and this can be a problem in terms of SEO.

Google does not review your site using the human eye; instead, it uses a complex computer algorithm to crawl your site to determine what it’s about and where it should be placed. While an image-intensive site may look great, Google finds it hard to work out the site’s purpose; images on it are mostly black holes in content. Take a look at your site; if you take away the images, can you tell what your site is about? If not, how do you expect Google to?

When working out what content you need, there are some simple rules you should consider when optimising your site’s content…

  •  Front Page Content – The front page is the gateway to your site and it is imperative you make a great first impression for visitors to the site; the same can be said for Google bots.  You have to provide enough content so Google can determine what the site is about, but also not too much that it detracts or hampers the human user’s use of the site.
  • Unique Content -All content on your site should be unique to the site. Google aims with its organic search results to provide good relevant search results from a variety of sources; not to simply list the same thing over and over again. Content obviously gets copied and rather than listing all results, Google will aim to list only the most relevant and ignore the rest. What this means is, if you have copied content on your site from other sources, Google will ignore the content affecting your site’s authority overall and thus its ranks.Duplicate content also applies to internal pages. If you have many pages with essentially the same content, Google will simply ignore the extra content as not being relevant, so if you want your whole site to be indexed properly, ensure all content is unique across your site as well.
  • Updated Content – Many website owners fall into the trap of “set and forget” when it comes to content. Your content might be great at launch, but if nothing is added to the site it becomes stale and thus could affect ranks. The way Google looks at it, if you do not care about your site why should they?
    Content across all pages should be periodically (every 4-6 months) rewritten and freshened to keep the site up to date. In addition to this, you should have a blog or news section updated weekly with unique relevant posts, which not only increases the content available on the site thus increasing authority, but also shows the site is active which Google will notice.

Content of a website is just as important as the design and useability. It is an important factor for Google determining the website purpose and how important it is in relation to it, which obviously affects ranks.  At SEOcycle, we employ the best content writers to help our clients’ websites achieve the ranks they desire. Contact us for a website review and advice on how your website can be improved.

Getting the Most SEO Impact from your Blog

Creating a website and launching it is just the first step in your website’s evolution. To be a success, it must rank highly in its respective niche, and a great way to help your website achieve this is by having an onsite blog. A blog is a great way to add content, keep your visitors informed, and also shows Google that your site is active and providing new experiences and information to your viewers – helping push your site up the ranks. Below are a few tips for setting up your blog and how to get the best results from it…

1/ Unique content – All content on a blog should be unique to the blog and not copied from other sources. If using quotes, refrain from posting large chunks, and keep to smaller snippets to get your point across. If linking to outside sites, make sure the link opens a new tab rather than leading away from your site, and make sure it is a no-follow link.

2/ Onsite versus Offsite blog – your main aim is to make your site an authority in the niche and give relevant information to your visitors, so to get the most out of any blog it should be hosted onsite and integrated within the site itself. You will get the most benefit from the blog content being posted directly on your URL, rather than being posted on an outside blog with a few links leading to your site. This is not to say outside blogs do not have their place, but if deciding between the two, an onsite blog is your priority.

3/ Proper navigation – put simply the site should allow visitors to browse the blog itself but also lead back to the main part of the website. The way our blog is setup is a good example of a well designed blog; it enables visitors to view its content but also navigates to the main part of the website if they so desire. The top of the blog is the menu navigation for the whole website, allowing visitors, once they have viewed our blog post, to find out more about our services. Should they wish to read more blogs they can browse through the recent posts on the right or in the archives.  Also, for added integration, use hyperlinks to other parts of your site if applicable; for example, we have linked Blogging & Content Writing Services to our main site should the reader want to enquire about our services.

4/ Frequency and blog length -The more your post the better the outcome, but obviously you do not have unlimited time, so aim for at least once a week. Keep the post to around 500 words, as too many can cause reader fatigue and you might lose your audience. If the topic you’re blogging about requires more than 500 words, consider covering the topic over several posts.

5/ Promotion – Once you post the blog on your site, let your clients know about the post via Social Media, ie Facebook, Twitter, Google + & Linked In etc. It is no use writing great content if no one knows about it.

This is obviously just a brief introduction to making the most out of your website’s blog; for more in-depth knowledge and advice contact your local SEO specialist.