Google Hummingbird – What does it mean?

We have seen Google make major updates over the past year to their algorithm that ranks websites via Penda and Penguin updates. Several weeks ago, we observed increased chatter about a possible new algorithm being rolled out, and just last week Google confirmed this new search algorithm as Hummingbird.
According to Google, this is not just update but a complete re-write that will affect up to 90% of search results, and is the biggest rewrite of the algorithm since 2001. Some analysts are not even calling it an update, but a whole new algorithm replacing the old system; no matter how you look at it, it is a big change in the landscape of SEO.

So what is Google Hummingbird and how does it affect today’s SEO environment?

Hummingbird is designed to give Google users the results they want, not just by keyword matching but by implementing Semantic language and the meaning behind the specific search terms.  ie Less about the keyword itself but more about the intention behind it. It is intended to match the search results with relevant pages offering the information they desire, not just a match for the keyword they have typed in with content that is not relevant.

For SEO this means developing rich content and user experiences around how people use the internet naturally; not just targeting  specific keywords. Sites that offer good unique information and engage with their audience via social media, blogs etc, will benefit from this latest algorithm change.

Google’s aim is to deliver relevant, up-to-date information and a good user experience, and have been for a while viewing on-page analytics to determine a website’s authority; with this latest update it takes it a step further. The aim is for it to be less about the specific keyword and more about how the customer interacts with the website, which is viewed as a better indicator of a successful search.

SEO has changed dramatically over the years, and it takes an experienced SEO company  to keep abreast of the changes and adapt with the times. SEOcycle constantly monitors changes and works closely with our clients so their websites rank highly and stay there. SEO should now be an integrated part of any company, not something outsourced and forgotten about.

If your website is not reaching its potential, why not contact us here at SEOcycle for a free website analysis…