As a small business owner, sole trader, or start-up, you are likely operating on a limited budget. Yet ensuring that you and your business are visible online to the people who need your products or services (and whose custom you need to grow and thrive) is imperative.
So how do you make it work – improving your online visibility within your budget constraints?
Continue reading “Affordable Web Design and Economical SEO to Suit Your Small Business Budget”
The internet relies on links & linking – they are the foundation of how the entire World Wide Web works. They connect pages and facilitate navigation.
Our last article addressed the role and importance of internal links for SEO. As important as these are, they are not the whole story – and another essential aspect of any comprehensive, effective SEO strategy is the use of external links.
Continue reading “SEO Tactics – External Linking – Some Basics”
Content creation is a significant element of the digital marketing strategy. Since competition is immense, marketers are trying hard to produce high-quality content. But there is no fixed formula for generating content that converts visitors into final consumers.
Logically, content that can engage visitors for a longer duration is ideal. However, the process is not as easy as it sounds. Besides textual content, we need to incorporate visuals, examples, and research in our content pieces. And doing all of this is challenging in a shorter blog article.
Continue reading “Why You Should Create Long-Form Content (AND How to Do It)”
We’ve previously discussed the importance of content for any SEO strategy. Whether through your landing pages, your blog, or your social media for SEO, an intrinsic part of ensuring your content delivers for you is implementing the right approach to internal linking.
Continue reading “SEO Tactics – The Basics of Internal Linking”
Is your website delivering for your business?
Every modern business needs an up-to-date, highly-functional website to be competitive. Even if you are a sole trader with a small local business, the benefit of having a small website of just a page or two is imperative. Just as our parents and grandparents sought the services and products they needed via the Yellow Pages and similar, the internet is today’s go-to for consumers seeking solutions. Without a website, your business is essentially invisible.
Continue reading “15 Tips for Responsive Web Design“